You’ll see a lot of outdoor brands talking about “no compromise.” But here’s the truth: compromise is part of the process. It’s part of being real. We make thoughtful compromises in our designs—because you have to if you’re serious about building gear that actually holds up out there.

When we set out to create our rugged tents and gear, we made a conscious choice to prioritize strength and durability over chasing the lightest weight. Our focus has always been simple: build it for the elements, build it to handle real-world use, and build it with premium materials that stand the test of time.

You deserve gear you can trust, and we’re here to make sure you get it.

Our friend Dan Durston from Durston Gear says it best:

“With every piece of gear, the best design is the one that consistently compromises towards a coherent goal.’”