The Real Backbone of RISE

aka: Why We Give a Damn

We’re building more than gear.

RISE isn’t just about inflatable shelters or sleeping better outside. It’s about the reason behind it all. Our WHY — the spark that got this fire going and keeps it lit.

Five truths that guide everything we do around here, inside and out., behind the scenes and beyond the product.

RESPECT

For everyone and every being. Always and forever.
That means your trail neighbour, the owl that won’t shut up, and the ground you’re sleeping on. We don’t just “Leave No Trace.” We leave it better.

INTEGRITY

Do the right thing—even when no one’s watching.
We’re not in this to cut corners or fake perfection. If it’s not good enough, we fix it. If we screw up, we own it. Moral north star = locked in.

GRATITUDE

We didn’t get here alone.
This brand exists because of you. The early believers. The testers. The quiet champions. Every comment, DM, and word of encouragement fuels us. We’re thankful as hell.

FREEDOM

This is the whole point.
Freedom to camp how you want. Freedom to unplug. To work differently. To live fully. Freedom isn’t a luxury—it’s the benchmark. SEEK IT.

TOGETHERNESS

We’re not here to go solo.
This is a community. A movement. A chance to build something that matters together. We lift each other. We show up. And we share the view.

These five values are the map we follow.

Every product, every post, every wild idea—we run it through this lens first. Because if it doesn’t align with what we believe, it doesn’t belong.

RISE is built on respect, integrity, gratitude, freedom, and togetherness.

Which of these values hits home for you? Leave a comment below. We want to know what drives your campfire.